LOS ANGELES & ORANGE COUNTY AUDIO SOCIETY
ON ITS 30TH ANNIVERSARY HONORS
WILLIAM (Bill) LOW, FOUNDER OF AUDIOQUEST
Everyone in our industry knows and respects Bill! What a great December 2023 GALA it will be for our Society’s 30th anniversary and the presentation of the Founder’s Award!
William E. Low
William E. Low has often said that he never had a business plan, that hi-fi was simply the world in which he always lived.
This — no plan, but an exceptionally clear aesthetic with an unwavering commitment to truth (in advertising, in communication, in thought, and to himself) — has worked well for Bill. Today, most people in our little world know him as the founder and CEO of The Quest Group, parent company of AudioQuest and GoldenEar.
The shape of the business, from the first two cables Bill made for his store in 1978 to founding AudioQuest in 1980 and on to today, has been one of natural evolution — incremental progress, one small step at a time. Along the way, he’s been guided by the same basic principles about how a business should earn its right to exist, decrying the weakness inherent to companies whose message to their distribution is not essentially identical to their message to their final consumers.
As a lifelong consumer, as the former owner of a small appointment-only retail shop, and as a manufacturer of world-class audio/video products, Bill only knows how to think of the needs and desires of all three as being the same, simply seen from slightly different perspectives.